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Greatwall Enterprise Institute: Exploring New Directions after Rapid Growth
Shaomin LiCase IVEY-9B19M135-EEntrepreneurship, StrategyIn 1993, when the Chinese economy was in a major recession, Beijing’s Greatwall Enterprise Institute was founded by six consultants. The company eventually found its niche providing strategic and operational consulting to the governmental agencies (adminiStarting at €8.20