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Freshippo: Business Model Evolution in Alibaba’s New Retail Platform
Vincent Chang; Qiong ZhuCase IVEY-9B19M093-EEntrepreneurship, StrategyThe first Freshippo store opened in Shanghai, China in January 2016. It was not until nine months later that the second store was opened. However, from that point on, Freshippo stepped up its nationwide expansion by opening a new store every six days, onStarting at €8.20