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Beingmate
Bell, David E.; Ma, Juan; Kindred, NatalieCase HBS-517050-EMarketingFounded in 2002, Hangzhou, China-based Beingmate was a major producer of infant formula and related products in the high-demand Chinese market. After an infamous 2008 food safety episode in China, in which toxic infant formula sickened thousands of babies and led to the collapse of several domestic infant formula brands, Beingmate-whose products tested clean-had risen to become a leader among China's many infant formula brands. But while Beingma...Starting at €8.20
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Huaxia: Building a U.S.-Style Dairy in China
Khanna, Tarun; Hua Dai, Nancy; Ma, JuanCase HBS-716414-EStrategyIn 2015, Charles Shao, chairman of Huaxia, considered the alternatives to ensure sustainable growth of Huaxia and rebuild the overall health of China's dairy industry. He came to China in 2004 and set up Huaxia dairy farm with the goal to build a world-class dairy farm in China. In 2015, Huaxia had three farms in operation with about 20,000 cows (including 7,200 milking cows) and daily production of 220 tons of raw milk. It sold most of its raw m...Starting at €8.20