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Jiaduobao: Transferring Brand Associations from Wang Laoji
Yuping Du; Meng Wu; Randall O. ChangCase IVEY-9B16A042-EEntrepreneurship, Marketing, StrategyWith a rich history stretching back to the 19th century, Wang Laoji herbal tea was one of the most popular drinks in China. The tea was sold in a green-box version by Wang Laoji and a red-can version licensed to Jiaduobao Beverage Co. Ltd. (Jiaduobao Beverage), but in 2012 the right to use the Wang Laoji name was lost by Jiaduobao Beverage following a legal dispute. Jiaduobao Beverage had to quickly transfer brand associations from Wang Laoji to ...Starting at €8.20
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Contrasting China's Yunan Model with Bangladesh's Yunus Model for Microfinance
Yuping Du; Randall O. Chang; Meng Wu; Chun LiCase IVEY-9B13N012-EEntrepreneurship, Finance, StrategyIn 2008, about the time when the Yunus Model of microfinancing was under attack in its home country of Bangladesh, the Yunan Model was begun in rural China. The original model suffered from inefficiencies, high interest rates and allegations of improprieties against the founder, Nobel Prize winner Muhammad Yunus. By contrast, the Yunan Model relied on social capital and mechanism design theory to enlist the rural population, financial institution...Starting at €8.20