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Elixir: A Fintech Banking Solution for Millennials
Michael R. KingCase IVEY-9B18N017-EEntrepreneurship, FinanceIn 2016, Elixir, a financial technology start-up, was developing a social banking application to provide mobile banking to young adults and other underserved banking customers. Elixir had a social finance business model called MillennialMoney, where existing customers had an opportunity to earn referral fees by introducing new customers. For the banks, Elixir provided a novel marketing solution to attract millennial customers. As a technology com...Starting at €8.20