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The Hybrid Vehicle Market
Toffel, Michael W.; Uludere Aragon, Nazli Z.Case HBS-612084-EThis note describes the hybrid electic vehicle market, the results of different automaker strategies, and the environmental regulatory issues that can promote or inhibit market growth in the United States. Introduces students to the technologies and regulatory aspects of vehicles using alternative powertrains and fuels including hybrid electric vehicles, plug-in hybrids, electic vehicles, and deisel engines. Enable students to evaluate the succes...Starting at €8.20