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A Cautionary Tale for Emerging Market Giants
Black, J. Stewart; Morrison, Allen J.Article HBS-R1009J-EStrategyCompetitors from the developing world are rising fast. Will they come to rule the global economy? Not necessarily, say Insead's Black and Morrison, who argue that today's emerging giants look an awful lot like Japanese corporations in the 1990s. Japan's star has since fallen, and the country no longer dominates the Global 500 as it once did. Drawing on 25 years of research, the authors found that four factors drove Japanese firms' early export gr...Starting at €8.20