This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Hatsune Miku: Japanese Virtual Idol Ignites Global Value Co-creation
Timothy Craig; Philip Sugai; Lukman AroeanCase IVEY-9B14M110-EStrategyCrypton Future Media, a music software company based in Sapporo, Japan, developed Hatsune Miku (HM), a singing voice synthesizer software program (Vocaloid). Users entered lyrics and melodies to create songs, which were then sung by Hatsune Miku, a 16-year-old female virtual singer featured on the software packaging.Initially targeting professionals, HM unexpectedly caught on among amateurs who produced music, lyrics, artwork and videos, which th...Starting at €8.20