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Negotiating for Success in Asia: Adapting to a Multipolar World
Stephen Grainger; Per HintzeCase IVEY-9B19M015-EEntrepreneurship, StrategyAn executive at a North American-based multinational company contacted an old friend and former business associate in Indonesia in hopes of collaborating with him to purchase Asian software companies. After several emails, the two disagreed and disengaged. The North American declined the Indonesian’s advice to invest time in developing the relationships required to access this market. Three months later, after realizing he had closed the door on ...Starting at €8.20