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Meli Marine, Teaching Note
Hamermesh, Richard G.; Yong, SunruTeaching Note HBS-4427-ETeaching Note for Product #4426.Starting at €0.00
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Meli Marine
Hamermesh, Richard G.; Yong, SunruCase HBS-4426-EMeli Marine, a container shipping company, is facing an important strategic decision after an interesting acquisition opportunity presents itself. Founded in 1974 by the Chang Family, the Singapore-based company has carved out a niche in the intra-Asia transport market. After years of success, eroding business conditions caused a financial crisis and a new CEO, David Tian, was brought in. Tian created a successful strategic change effort that res...Starting at €8.20