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PureCircle, Teaching Note
Bell, David E.Teaching Note HBS-510072-EStrategyTeaching Note for #510-032.Starting at €0.00
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Fonterra
Bell, David E.; Shelman, MaryCase HBS-512003-ETo maximize their effectiveness, color cases should be printed in color. In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in emerging markets in Asia.Starting at €8.20
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PureCircle
Bell, David E.; Sesia, AldoCase HBS-510032-EStrategyIn December 2008, the U.S. Food and Drug Administration (FDA determined that high-purity Rebaudioside A (Reb A), a natural and calorie-free product that a young company named PureCircie manufactured from the Stevia plant, could be used in beverages, foods, and as a table top sweetener in the U.S.-the largest market for sugar and sweeteners in the world. While the FDA's determination was the breakthrough the company had hoped for, much remained un...Starting at €8.20
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Zespri Grows
Bell, David E.; Kindred, NatalieCase HBS-519047-EMarketingControlling about a third of global kiwifruit exports by volume and nearly half by value in 2018, Zespri was a grower-owned "corporatized cooperative" with the exclusive right to export New Zealand-grown kiwifruit (except to Australia). Zespri did not grow fruit, but rather managed an integrated marketing system across the value chain. This coordinated structure enabled Zespri to control quality, build a brand, and command premium prices in expor...Starting at €8.20
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Fonterra, Teaching Note
Bell, David E.; Shelman, MaryTeaching Note HBS-513076-ETeaching Note for 512003Starting at €0.00
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Zespri Grows, Teaching Note
Bell, David E.; Masko, JohnTeaching Note HBS-519069-EMarketingTeaching note for case 519047.Starting at €0.00
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Cassia at Home: A Restaurant Brand Moves to Home Kitchens
Shreshthi Mehta; Marilyn AnthonyCase IVEY-W27037-EEntrepreneurship, StrategyBeginning with an ambitious, lean start-up effort in the highly competitive restaurant industry in Auckland, New Zealand, a husband-and-wife team built a small empire of successful fine dining Indian restaurants. Then came the disruption of the COVID-19 pandemic, which exposed their extreme vulnerability to external forces and the subsequent volatility of the restaurant industry. Their quick pivot to launching a line of Indian sauces for home coo...Starting at €8.20
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Zespri, Teaching Note
Alvarez, Jose B.; Shelman, MaryTeaching Note HBS-511103-EStrategyTeaching Note for 511001.Starting at €0.00
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Zespri
Alvarez, Jose B.; Shelman, MaryCase HBS-511001-EStrategyTo maximize their effectiveness, color cases should be printed in color. Grower-owned Zespri is the sole exporter of New Zealand-grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led to new types of kiwifruit that taste better and are protected with patents. Consumer response has been positive and Zespri has begun to grow kiwifruit outside...Starting at €8.20
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