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eHomemakers: Crossing Borders into Singapore
Pei Chuan Wu; Albert Chu Ying Teo; Ming Hao WongCase IVEY-9B16M082-EEntrepreneurship, StrategyThe eHomemakers project was founded in 1998 to provide skills and employment for disadvantaged women in Malaysia. The women worked from home, weaving baskets out of recycled magazines from which they could generate income. This means of self-support was particularly beneficial to stay-at-home mothers and disabled women who were unable to work. By 2011, the enterprise was struggling for viability in Malaysia, which led the founder to consider cros...Starting at €8.20