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Tatev Revival Project
Marina Apaydin; Rashid El Ayoubi De La Fuente; Raghid Nami; Marwa Hachem; Ralph Khattar; Tamara ZeidanCase IVEY-9B14M151-EEntrepreneurship, StrategyPerched on a cliff, the ninth-century Tatev Monastery is one of the most important monasteries in Armenia. A prominent Moscow-based businessman has decided to make it into an accessible and attractive tourist destination. Complicating matters is the region’s significant poverty and inaccessibility due to harsh weather conditions and a lack of proper infrastructure. In addition, shortcomings in hospitality management and training mean that tourist...Starting at €8.20
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Asia Optical: The Myanmar Decision
Roscini, Dante; Shih-ta Chen, Michael; Wong, Keith Chi-hoCase HBS-714026-EEconomicsStarting at €8.20
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Asia Optical: The Myanmar Decision, Teaching Note
Roscini, Dante; Preble, MatthewTeaching Note HBS-717023-EEconomicsTeaching Note for case 714026.Starting at €0.00
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Homeland Foods: Fruit to be Shared
Laurie George Busuttil; Vahagn Asatryan; Susan Van Weelden; Grace de GelderCase IVEY-W25547-EKnowledge and Communication, MarketingIn January 2022, a partner in Homeland Foods was identifying Canadian distribution channels through which to launch dried fruit products from his company based in Armenia. He needed to identify the most appropriate initial target market, select the most effective distribution channel(s), and develop an effective marketing strategy. Distribution channels under consideration included general grocery stores, ethnic food stores, natural food stores, ...Starting at €8.20
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The Road to Mandalay: RMA Group in Myanmar
Reinert, Sophus A.; Fulwiler, MariaCase HBS-719003-EEconomicsStarting at €8.20
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Homeland Foods: The Sweet Fruit of Growth
Vahagn Asatryan; Laurie Busuttil; Susan Van Weelden; Grace de GelderCase IVEY-9B20A075-EEntrepreneurship, Marketing, StrategyIn late January of 2020, Hratch Jabrayan of Homeland Foods contemplated international expansion into North America and increasing exports to Russia. Would potential customers appreciate and pay a premium for the high-quality, organically-produced dried frStarting at €8.20
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Mekelle Farms: Poultry Entrepreneurship in Ethiopia
Lee, H; Kennedy, M; Elist, JCase SGSB-IDE05-EInnovation and ChangeAfter deciding to transform a former government-owned poultry farm in Ethiopia, two American business partners encounter challenges related to input costs, inventory management, delivery, government relations, and other key challenges that are common to entrepreneurs operating in an emerging market context. The partners identify Ethiopia as a country in which to build their business because of its favorable investment climate, and they decide to ...Starting at €8.20
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GetTreated.Co: A Digital Medical Tourism Concierge Service in Armenia
Anahit Armenakyan; Raffi ElliottCase IVEY-9B20A028-EEntrepreneurship, Marketing, StrategyA young Canadian entrepreneur had established a digital medical tourism concierge service in Armenia--GetTreated CJSC--and in 2019 was evaluating the opportunities for the company's growth. While the company was experiencing steady growth, the founder felt that the growth rates were not reflective of the potential that was present in the market. Something had to be changed about how the company was acquiring its customers. The company's promotion...Starting at €8.20
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Fallen Idol Aung San Suu Kyi & the Rohingya Humanitarian Crisis
Varley, Pamela; Robichaud, ChristopherCase HBS-KS1277-EEconomicsSoon after Myanmar's longtime democracy crusader and opposition leader, Aung San Suu Kyi, was released from a long house arrest and elected to the country's parliament in 2012, intercommunal violence began to escalate in the western state of Rakhine between local Buddhists and Rohingya Muslims. Over the next five years, the long-persecuted Rohingya minority faced increasingly violent waves of attack, culminating in a humanitarian catastrophe in A...Starting at €8.20
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Getting Help to Victims of 2008 Cyclone Nargis: AmeriCares Engages with Myanmar's Military Government
Roman, Ophelia; Peterson, StephenCase HBS-HKS130-EThis case affords students of strategic management a rare inside look at the consequential political and logistical choices that international relief agencies must often make, at high speed, when responding to a humanitarian crisis. It traces the efforts of AmeriCares to find an effective way-in the midst of a tense international standoff-to work with the embattled and resistant military government of Myanmar in order to bring help to the country...Starting at €8.20