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Sanofi Pasteur: The Dengue Vaccine Dilemma
Rangan, V. Kasturi; Bloom, David E.; Dessain, Vincent; Billaud, EmilieCase HBS-514074-EIn 2012, Sanofi Pasteur was racing to develop a vaccine against dengue, a mosquito-borne disease, and was evaluating this product in a Phase IIb trial conducted with school children in Thailand. But while the candidate vaccine met the high safety expectations and a good balanced immune answer, it had a proof of efficacy of only 30%, far below the 70% mark the company had targeted. Guillaume Leroy, vice president of the Dengue Company at Sanofi Pa...Starting at €8.20
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Wiener Staatsoper (A): Streaming from the Vienna Opera House
Dagmar Abfalter; Sebastien Boutonnet; Serge Poisson-de HaroCase IVEY-9B16M218-EStrategyThis case series focuses on the challenges faced by prestigious arts organizations when confronted with new cultural arts consumption modes, especially those created by the explosion of digital consumption opportunities. In 2012/13, the Wiener Staatsoper (the Vienna State Opera) enjoyed a 99 per cent occupancy rate but, apart from the national broadcasting network, lacked a presence in the digital arena. In contrast, performances by New York’s Me...Starting at €8.20
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Khao Yai Winery: An Economic Perspective
Jordan FrenchCase IVEY-9B17M035-EStrategyIn 2015, the marketing and business developer at Khao Yai Winery in Thailand wondered whether a new excise tax, which the government implemented in 2012, had led to a decrease in sales despite an overall increase in wine consumption in Thailand. Before deciding whether he should lobby the government to lower the excise tax, he tasked three interns to examine how the government’s taxes on imported and domestic wines affected the winery. The intern...Starting at €8.20
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GREENoneTEC: Fierce Competition Under the Sun
Dietmar SternadCase IVEY-9B14M072-EEntrepreneurship, StrategyAWARD WINNING CASE - This case was one of the winners of the 2014 John Molson MBA Case Writing Competition. GREENoneTEC, the global market leader in manufacturing flat plate solar thermal collectors, was facing new challenges: the potential market entry of Chinese low-cost competitors and a substitution threat from photovoltaics. The company’s founder and chief executive officer had developed GREENoneTEC from a garage start-up to the industry’s l...Starting at €8.20
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Zotter - Living by Chocolate
Khaire, Mukti; Aichinger, Stefan; Hoffman, Monika; Schnoedl, MaximilianCase HBS-810091-EEntrepreneurshipTo maximize their effectiveness, color cases should be printed in color. This case is about a boutique chocolate manufacturer's decision to grow. Zotter, an Austrian company that was a pioneer in the organic and Fairtrade chocolate movement, uses the traditional confit technique to make premium hand-scooped chocolates in unusual and innovative flavor combinations. Having done many novel things to educate the market about the value of premium, org...Starting at €8.20
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AKB48: Going Global (A)
Alcacer, Juan; Sasamoto, Kotaro; Chayakul, Tee; Yamazaki, MayukaCase HBS-717445-EStrategyAfter a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what geographic market - China, Indonesia, Taiwan, The Philippines, Thailand or South Korea - is more suitable for AKB48's first move overseas. During the discussion, students also identify the...Starting at €8.20
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lebua: A Thai Luxury Hotel’s Post-Pandemic Dilemmas
Jones Mathew; Sujata Khandai; Sandeep PuriCase IVEY-W25819-ELeadership and People Management, Marketinglebua Hotels & Resorts, based in Bangkok, Thailand, and headed by chief executive officer Deepak Ohri, is a much awarded luxury hotel chain. Since the early 2000s, it exposed the traditionally slow-moving luxury hospitality industry to a slew of path-breaking innovations. Before the COVID-19 pandemic, Ohri had taken unorthodox paths to defining luxury hospitality. However, as the pandemic began to ebb, he had to convince the industry of his visio...Starting at €8.20
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AKB48: Going Global (B)
Alcacer, Juan; Yamazaki, MayukaCase HBS-717446-EStrategyAfter a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what geographic market - China, Indonesia, Taiwan, The Philippines, Thailand or South Korea - is more suitable for AKB48's first move overseas. During the discussion, students also identify the...Starting at €5.74
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Liquor Tax Reform in Thailand: Competing Interests and Objectives
Techajareonvikul, Aswin; Rosengard, Jay K.Case HBS-HKS238-EEconomicsIncome tax cuts for individuals and businesses, ambitious government spending plans, financial assistance for citizens affected by the December 2004 tsunami, rising costs of the national healthcare system, and public pressure to curb alcohol consumption all contributed to the Government of Thailand's decision to consider raising its excise taxes on alcoholic beverages. By September 2005 the Thai cabinet had to make a decision on reform of the sys...Starting at €8.20
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Liquor Tax Reform in Thailand: Competing Interests and Objectives: Teaching Note
Techajareonvikul, AswinTeaching Note HBS-HKS568-EEconomicsIncome tax cuts for individuals and businesses, ambitious government spending plans, financial assistance for citizens affected by the December 2004 tsunami, rising costs of the national healthcare system, and public pressure to curb alcohol consumption all contributed to the Government of Thailand's decision to consider raising its excise taxes on alcoholic beverages. By September 2005 the Thai cabinet had to make a decision on reform of the sys...Starting at €0.00