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Canibal-Play It Green!
Cespedes, Frank V.; Fuller, Joseph B.; Labruyere, Tonia; Corsi, ElenaCase HBS-319089-EIn 2011, Canibal launched a machine that could sort and compress aluminum cans, plastic bottles, and cups. Users could play a jackpot-style game on the machine's digital display, while disposing of their beverage containers and earning coupons or other rewards. The machine could also display advertising or serve as a communication tool. In 2016, the company's new machine, the i3, had more potential than earlier models, due to enhanced reliability...Starting at €8.20
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H vding: The Airbag for Cyclists
Fuller, Joseph B.; Billaud, EmilieCase HBS-315056-EEntrepreneurshipIn 2012, Anna Haupt and Terese Alstin, cofounders of the H vding company, reflect on the evolution of their venture and the way forward. Since 2005, Haupt and Alstin had been working on a new type of bicycle helmet-an "airbag for cyclists". What had begun as a thesis had grown into a seven-year journey of research and development, including raising over $5 million of venture capital. The product had been granted Europe's CE certification in 2011...Starting at €8.20
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The Gig Economy: Leasing Skills to Pay the Bills
Fuller, Joseph B.; Kerr, William R.; Kreitzberg, CarlCase HBS-819146-ELeadership and People ManagementThis primer provides a comprehensive exploration into the gig economy and how it is reshaping global business. It shows how the Uber driver, the freelancing programmer in India, and the independent corporate consultant are all different variants of the modern-day gig workers. In doing so, this document addresses the following questions: What are gigs and who performs them? What is the size of the gig economy? How big will it get? W...Starting at €8.20