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Away: Scaling a DTC Travel Brand
Avery, Jill; Fuller, Joseph B.Case HBS-520051-EMarketingAway, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three decisions face the founders. Should Away continue to invest in driving growth in suitcases and other travel bags or was it time to begin to expand into other adjacent travel categor...Starting at €8.20
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HourlyNerd
Avery, Jill; Fuller, Joseph B.Case HBS-316134-EEntrepreneurshipHourlyNerd, a two-sided marketplace platform for matching freelance consultants with small companies looking for help, struggles to define a growth plan for the future. The company, started as a class project in HBS' FIELD 3 course, is assessing three growth paths: shifting their target from small and medium sized businesses to enterprise customers, expanding into new verticals to become the Amazon of freelance labor, and transforming its busines...Starting at €8.20
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Braintrust: The Blockchain-Powered Talent Network
Stanton, Christopher; Fuller, Joseph B.; Gonzalez, GeorgeCase HBS-821086-EEntrepreneurshipA San Francisco startup seeks to disrupt the freelancing industry through its user-owned talent network powered by the cryptocurrency, BTRUST.Starting at €8.20
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La-Z-Boy (A)
Fuller, Joseph B.; Kindred, NatalieCase HBS-317034-EStrategyKurt Darrow, CEO of La-Z-Boy furniture, must decide whether to continue an overhaul of the company's strategy in the face of a collapse in demand during the great recession. Having pared back La-Z-Boy's portfolio of brands and manufacturing network, he intends to reposition the company as a branded retailer of furniture and home fashions. Just management is poised to implement a new strategy that involves a heavy investment in brand advertising, ...Starting at €8.20
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Loki Capital Management, PowerPoint
Fuller, Joseph B.; Payton, Christopher E.J.Case HBS-315099-EEntrepreneurshipThis PowerPoint presentation was prepared by Senior Lecturer Joseph B. Fuller and Teaching Fellow Christopher Payton for the sole purpose of aiding classroom instructors in the use of Loki Capital Management, HBS No. 814-049 and its teaching note, HBS No. 315-073.Starting at €8.20
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La-Z-Boy (A), Teaching Note
Fuller, Joseph B.; Kelley, JuliaTeaching Note HBS-319048-EStrategyTeaching note for case 317034.Starting at €0.00
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The Golden Triangle: Back in Business (A)
Fuller, Joseph B.; Kerr, William R.; Raman, Manjari; Maruyama, DonaldCase HBS-818089-EEntrepreneurshipStarting at €8.20
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Intrapreneurship at DaVita HealthCare Partners, Teaching Note
Fuller, Joseph B.; Preble, MatthewTeaching Note HBS-317020-EEntrepreneurshipTeaching note for case 315046.Starting at €0.00
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The Golden Triangle: Back in Business (A), Teaching Note
Kerr, William R.; Fuller, Joseph B.; Raman, Manjari; Maruyama, DonaldTeaching Note HBS-819066-EEntrepreneurshipTeaching note for case 818089.Starting at €0.00
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Hello Alfred: Come Home Happy
Fuller, Joseph B.; Knoop, Carin-IsabelCase HBS-316154-EEntrepreneurshipOn a mission to "automate the on-demand economy," Harvard Business School classmates Marcela Sapone and Jessica Beck launched Hello Alfred in 2013 to provide subscribers with an "Alfred" to complete various chores for a monthly fee. In early 2016, the comStarting at €8.20