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Apogeo, S.A.
Font, VicenteCase M-1149MarketingCarlos Martínez, director de la división de colonias masculinas de Apogeo, S.A., tenía que proponer a su consejero delegado las acciones más convenientes para aumentar las ventas. La empresa se plantea distintas alternativas: lanzar una nueva marca, relanzar la marca más conocida de su división, ampliar la distribución de todos o algunos de sus productos a grandes superficies y cadenas de alimentación, y modificar ciertos aspectos del plan comerc...Starting at €8.20
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Amazon y mybabyallergy.com: Decisiones de e-commerce para una start-up
Jané, JoanCase P-1172Decision Analysis, Marketing, Service and Operations Management, StrategyLa entrada en Amazon suele actuar como un auténtico revulsivo para el negocio de cualquier empresa, ya que las ventas tienden a dispararse. Pero también es verdad que implica contrapartidas que no se pueden pasar por alto. Amazon, líder indiscutible en la venta online de todo tipo de productos, se ha convertido en una plataforma única para el posicionamiento y el desarrollo comercial de miles de compañías. Especialmente, para las de menor tamaño,...Starting at €8.20
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La campa
Medina P. E.; Sabrià, FredericCase P-882Service and Operations ManagementEl director de logística de una gran empresa fabricante y distribuidor de automóviles en España recibe el encargo de estudiar las posibilidades de mejorar el sistema de distribución de vehículo, en concreto sustituyendo los stocks físicos en cada distribuidor por un stock centralizado "virtual" al que puedan acceder los distribuidores.Starting at €8.20
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The Storage Lot
Medina P. E.; Sabrià, FredericCase P-882-EService and Operations ManagementThe logistics director of a large manufacturer and distributor of cars in Spain is given the task of studying how to improve the vehicle distribution system, in particular substituting the physical stock in each distributor's with a "virtual" stock which distributors can access.Starting at €8.20
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Amazon and mybabyallergy.com: E-commerce Decisions for a Retail Start-Up
Jané, JoanCase P-1172-EDecision Analysis, Marketing, Service and Operations Management, StrategyGoing on Amazon usually acts as a real spur for any firm's business, since sales tend to shoot up. But it is also true that it involves downsides that cannot be overlooked. Amazon, the undisputed leader in online sales of all kinds of products, has become a unique platform for the positioning and sales development of thousands of companies-especially for smaller firms, with a shorter track record or fewer resources available to promote their prod...Starting at €8.20
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Jesús de Benito at S&P (A)
Stein, Guido; Vázquez- Dodero, Juan CarlosCase ASN-53-EBusiness Ethics and Corporate Social Responsibility, EntrepreneurshipIn November 1999, after years of hard work, Jesús de Benito, owner and CEO of S&P, a company that implemented SAP and other IT services, saw an opportunity to turn the company he had created into a large sum of money.Starting at €8.20
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Jesús de Benito en S&P (A)
Stein, Guido; Vázquez- Dodero, Juan CarlosCase ASN-53Business Ethics and Corporate Social Responsibility, EntrepreneurshipEn noviembre de 1999, después de años de duro trabajo, Jesús de Benito, propietario y director general de S&P, empresa que implantaba SAP y otros servicios informáticos, vislumbraba la posibilidad de trasformar la empresa que había creado en una importante suma de dinero.Starting at €8.20
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Jesús de Benito en S&P (C): Outcome
Stein, Guido; Vázquez- Dodero, Juan CarlosCase ASN-55-EBusiness Ethics and Corporate Social Responsibility, EntrepreneurshipIn April 2004 Jesús received 15%, instead of the 50% of the selling price that had been deferred. Although under his contract Jesús could be dismissed because of poor company performance, he remained in his post. The two months he was off work on account of an accident gave him time to think. Lately there had been further setbacks: the business was not going according to plan and the financial situation in Gedas had got more complicated. Jesús th...Starting at €5.74
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Grupo de Empresas Fortuny (E)
Álvarez, E.; Tàpies, JosepCase F-606FinanceExplica cómo acabaron los acontecimientos que se describen en los casos (A), (B) y (C).Starting at €5.74
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El uso del conocimiento en Máximo Pestano
Pestano P.; Munoz-Seca, BeatrizCase P-1033Service and Operations ManagementEl caso presenta la problemática que se le plantea a un empresario cuando se ve incapaz de potenciar la transferencia de conocimientos entre sus empleados críticos.Starting at €8.20