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Brunello Cucinelli: Ethical luxury, the luxury of ethics or what
Vaccaro, Antonino; Potito, GianmicheleCase BE-196-EBusiness Ethics and Corporate Social ResponsibilityThe company Brunello Cucinelli is an Italian fashion house operating in what it calls the "absolute luxury goods sector," specializing in cashmere. Over time, it has become one of the most exclusive brands in the international informal luxury prêt-à-porter sector. The company, founded in 1978 by the stylist and philanthropist Brunello Cucinelli, employs 1,200 people and reported ?355.9 million in revenue in 2014.Starting at €8.20