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The Trouble in Streaming: Looking to Disrupt Netflix
Daniel ClarkCase IVEY-W34857-EStrategySusan DeLuca, the chief executive officer of Eurostar Pictures (Eurostar), was under pressure from her board to define a new direct-to-consumer strategy for the company’s video properties. Complicating this decision was the uncertain state of the streaming video on demand (SVOD) industry in 2023. DeLuca charged her team to consider two questions: (1) What was the future of the video streaming business, including new services (potentially spearhea...Starting at €8.20