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Christian Dior: A New Look for Haute Couture
Jones, Geoffrey G.; Pouillard, VeroniqueCase HBS-809159-EEntrepreneurshipThe case describes the foundation of Christian Dior, the leading Parisian fashion house, in 1946 and its subsequent globalization strategy. After explaining the historical origins of France's pre-eminence in upscale fashion, the case explores the challenges to this position from New York after World War 2, and the importance of Christian Dior's New Look in restoring French fashion to world leadership. The case examines, in particular, Dior's inno...Starting at €8.20