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Resource Management a la Ancien Regime
Harvard Business ReviewArticle HBS-F1512Z-ELeadership and People ManagementMaps from the Kress Collection at HBS's Baker Library depict historical efforts to regulate France's forests for ship timber. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its effectiveness.Starting at €8.20
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Reaching the Rich World's Poorest Consumers
Yunus, Muhammad; Dalsace, Frederic; Menasce, David; Faivre-Tavignot, BenedicteArticle HBS-R1503B-ELeadership and People ManagementAlmost 120 million people in the European Union are classified as at risk of poverty or social exclusion. Although many companies offer low-cost products and services, they have largely ignored the needs of these consumers. In this article the founder of Grameen Bank and his coauthors describe how five leading companies, working through the not-for-profit Action Tank, have developed "social business" models to serve the bottom of the pyramid in F...Starting at €8.20
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How French Innovators Are Putting the "Social" Back In Social Networking
Kramer, LarryArticle HBS-R1010L-EMarketingMedia entrepreneur Kramer looks at three French companies that use low-tech ways to better connect with customers. Luxury-goods maker Boucheron hosts intimate dinners with a small number of key customers; Nespresso's French subsidiary is making big investments in telephone call centers-despite the fact that most orders come through other channels-and training staff members to spend more time talking to customers; and Vente-Privee treats its key s...Starting at €8.20