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Swatch and the Global Watch Industry
Allen Morrison; Cyril BouquetCase IVEY-9A99M023-EStrategyThe efforts of Swatch to reposition itself in the increasingly competitive global watch industry are reviewed in this case. Extensive information on the history and structure of the global watch industry is provided and the shrinking time horizons decision makers face in formulating strategy and in responding to changes in the industry are highlighted. In particular, the case discusses how technology and globalization have changed industry dynami...Starting at €8.20