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The LEGO Group: Envisioning Risks in Asia (A) and (B), Teaching Note
Mikes, AnetteTeaching Note HBS-114058-EAccounting and ControlTeaching Note for 113054 and 114048.Starting at €0.00
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The LEGO Group: Envisioning Risks in Asia (B)
Mikes, Anette; Migdal, AmramCase HBS-114048-EAccounting and ControlThis brief follow-up complements the case on The LEGO Group: Stepping Up in Asia (9-113-054), and discusses the aftermath of the scenario planning session, in which LEGO managers contemplated the risks of their new Asian strategy. The scenario planning exercise played a role in managers' realization that the Group could not simply "copy-paste" its existing operating model across the diversity of Asian markets. LEGO invested significantly in Asia ...Starting at €5.74
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The LEGO Group: Envisioning Risks in Asia (A)
Mikes, Anette; Hamel, DominiqueCase HBS-113054-EAccounting and ControlOn January 1, 2012, the LEGO Group announced a major new initiative to enhance its market penetration in Asia. Later in the year, a cross-functional group of senior managers gathered at company headquarters to discuss the status of the Asian initiative anStarting at €8.20