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The LEGO Group: Envisioning Risks in Asia (A)
Mikes, Anette; Hamel, DominiqueCase HBS-113054-EAccounting and ControlOn January 1, 2012, the LEGO Group announced a major new initiative to enhance its market penetration in Asia. Later in the year, a cross-functional group of senior managers gathered at company headquarters to discuss the status of the Asian initiative anStarting at €8.20
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IEC in Sports
Singfat Chu; Josh BurackCase IVEY-9B11E039-ECorporate Governance, StrategyA Stockholm-based sports broadcasting firm with five international offices is facing uncertain contract renewals by its current clients from several geographic territories. It must determine the likelihood of profitability if it purchases the global broadcasting rights of the Portuguese Soccer League (Liga Zon Sagres) for the upcoming 2011-2012 season.Starting at €8.20
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Brøndby IF Football Club: Leveraging Sports Analytics
Simon Ruder, Philippe Mogens Helmbæk, Emil Holmenlund Nymand, Xiao Xiao, Ning SuCase IVEY-W33343-EInformation Technologies, StrategyFounded in 1964, Brøndby IF (BIF) was a professional Danish football club located in Brøndbyvester, in the capital region of Denmark, and had won eleven Danish championship titles. In 2015, BIF embarked on a journey of incorporating sports data into its organization and building its sports analytics capabilities. By the end of 2022, sports data had become an integral component of the club’s activities and had enabled BIF to establish itself as a ...Starting at €8.20
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JOG Sports: Sports Apparel and Ice Hockey in Thailand
Andrew Karl DeliosCase IVEY-9B13M138-EEntrepreneurship, StrategyJOG Sports, a sports apparel and sports marketing business, has crossed the psychologically important threshold of $1 million in annual sales. Although the company was started as a hobby and side interest of the chief executive officer (CEO) and main founder, management of the company soon became his only occupation. The scale of the company increased quickly, with the sports apparel business growing in product lines, geographic scope of sales an...Starting at €8.20
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Astralis Group: Determining a Brand Strategy
Esty, Benjamin C.; Hjortshoej, Mette Fuglsang; Billaud, EmilieCase HBS-721382-EStrategyAfter launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for multiple, team-based brands were that esports fans differed by game and the holding company structure made it easier to acquire and divest teams, Jakob Lund Christensen, the firm's chief co...Starting at €8.20