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Tokyo Jane
Robert D. Austin; Dana Minbaeva; Simon SchaferCase IVEY-9B14M085-EEntrepreneurship, StrategyTokyo Jane is an accessible fashion jewelry company that makes and markets its products as “luxury for less” by designing, importing and selling fashion jewelry pieces that look luxurious but cost only a fraction of the high-priced items that inspired them. Finished products are air-shipped to company headquarters in Copenhagen, Denmark from factories in China, stocked in the head office and delivered to 400 retail partners —small fashion boutiqu...Starting at €8.20
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Copenhagen School of Entrepreneurship: Business Incubation in the Danish Context
Robert D. Austin; Dana Minbaeva; Demetra DimokopoulosCase IVEY-9B17M116-EEntrepreneurship, StrategyIn 2015, the Copenhagen School of Entrepreneurship (CSE), the largest business incubator in Denmark, was admitting 100–125 new start-ups each year and attracting external funding of US$33 million from both public and private sources—all with an annual budget of US$435,000, funded exclusively by the Copenhagen Business School. Like most business incubators, CSE worked to provide entrepreneurs with training, mentorship, and investors, and to enhanc...Starting at €8.20
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Bavarian Nordic A/S: Yet Another COVID-19 Vaccine?
Robert D. Austin; Christoph GrimpeCase IVEY-W34980-EStrategyThis case focuses on the efforts of Bavarian Nordic A/S, a Danish pharmaceutical company, to create a new COVID-19 vaccine. Their vaccine is based on a newer technology and has the potential to provide longer-lasting protection than the currently dominant BioNTech/Pfizer and Moderna vaccines. However, the project also faces obstacles related to uncertainty of vaccine efficacy, financing, product positioning, distribution, and access to production...Starting at €8.20
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A. P. Moller-Maersk: Enabling Strategic Business Transformation
Robert D. Austin; Dana MinbaevaCase IVEY-W27857-ELeadership and People Management, StrategyA.P. Moller-Maersk (MAERSK), an integrated container logistics company based in Copenhagen, Denmark, has been on a decade long strategic transformation journey that was accelerated by the COVID-19 pandemic. MAERSK’s ambitious strategic business transformation converted the organization from an unwieldy family-owned conglomerate to an integrated container and logistics company. This massive shift required new organizational capabilities, new leade...Starting at €8.20