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Marcus by Goldman Sachs
McDonald, Rory; Junnarkar, Samir; Lane, DavidCase HBS-620005-ELeadership and People ManagementFive years on from the 2008 financial crisis, Goldman Sachs remained wounded. Revenues at the global investment bank had stagnated below pre-crisis levels, and the firm had yet to rebound from a substantial decline in securities-trading revenues. Marcus by Goldman Sachs was one response-an effort that operated as a start-up but was sponsored by senior Goldman executives-to grow the firm's revenues by entering consumer banking with digital-only of...Starting at €8.20