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Environmental Technology Fund Partners and E-Leather
Gandhi, Vikram; Sesia, AldoCase HBS-318001-EFinanceIt is 2014 and Environmental Technologies Fund (ETF) Partners, a U.K.-based venture capital firm, has an opportunity to invest in a privately-held U.K. company that manufactured engineered composition leather extracted from waste leather using an environmentally-friendly process. The end product looked, smelled and felt like natural leather. Scalable marketplace adoption of E-Leather's products looked promising, but was just that-promising. And t...Starting at €8.20
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Customer Loyalty Schemes in the Retail Sector
Alvarez, Jose B.; Sesia, AldoCase HBS-511077-EMarketingCustomer loyalty schemes (or programs) are explicit efforts by retailers to gain long-term patronage from customers. Loyalty schemes are developed for a variety of reasons: to reward loyal customers, to generate more robust information about customer behavior, to influence consumer behavior, and as a defensive measure to combat a competing scheme. The purpose of this note is to describe the objectives of these schemes, including their origin and ...Starting at €8.20
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Thomas Cook Group on the Brink (A)
Esty, Benjamin C.; Gilson, Stuart C.; Sesia, AldoCase HBS-215008-EFinanceHarriett Green, the newly appointed CEO of Thomas Cook Group, faces a daunting set of business and financial challenges at the 171-year old UK travel services company. The company has lost almost 600 million in the last three-quarters; has seen its stock price fall from 230 pence to a low of 8.8p in the past two years; and had seen its bonds trade down to as little as 40% of face value. In just a few weeks the company's license to operate is to...Starting at €8.20