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IdentiGEN
Goldberg, Ray A.; Preble, MatthewCase HBS-914408-EService and Operations ManagementCiaran Meghen and Ronan Loftus, co-founders of IdentiGEN (an Irish company that had created a unique service called DNA TraceBack to help customers identify and trace meat products), were discussing the company's future. The recent crisis over beef products being contaminated with horsemeat in Europe had generated strong demand for IdentiGEN's services. But more than this, DNA TraceBack gave customers strong insight into their operations to ensur...Starting at €8.20
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IdentiGEN, Teaching Plan
Goldberg, Ray A.; Preble, MatthewTeaching Note HBS-914410-EService and Operations ManagementTeaching Note for 914408.Starting at €0.00
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Associated British Foods, Plc
Goldberg, Ray A.; Knoop, Carin-Isabel; Preble, MatthewCase HBS-912402-EGeorge Weston, CEO of Associated British Foods, and his top executives, are deciding how to position the company, a major agribusiness involved in a range of food and processed food categories, ingredients, consumer brands, sugar, and also clothing, in the constantly evolving global food system.Starting at €8.20
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Associated British Foods, Plc, Teaching Note
Goldberg, Ray A.Teaching Note HBS-912410-ETeaching Note for 912-402.Starting at €0.00