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Ecotricity: An Optimal Investment Decision for Electric Highway Expansion
Magesh Nagarajan; Kanaka Balasubramanian; Jagannadha TamvadaCase IVEY-9B18E006-ECorporate Governance, StrategyEcotricity Group Ltd., founded in 1995, had grown to be a major renewable energy utility service provider in the United Kingdom. In 2016, the company wanted to expand its "electric highway"—a network of charging stations for electric vehicles along major U.K. motorways. The expansion plans involved two chargers: Type A chargers, installed in public locations along the motorway, and Type B chargers, installed in suitable home garages owned by Ecot...Starting at €8.20