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Before You Split that CEO/Chair (Spanish version)
Pozen, Robert C.Article HBS-F0604JLeadership and People ManagementWhat's the rationale for dividing the roles of chairman and CEO? Studies show that, usually, doing so has no effect on the company's performance.Starting at €8.20
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Your Loyalty Program Is Betraying You (Spanish version)
Nunes, Joseph C.; Dreze, XavierArticle HBS-R0604HMarketingDon't create a new commodity, which can result in price wars and other tit-for-tat competitive moves; don't cater to the disloyal by making rewards easy for just anyone to reap; don't reward purchasing volume over profitability; don't give away the store; and, finally, don't promise what can't be delivered.Starting at €8.20
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Why Are We Losing All Our Good People? (HBR Case Study and Commentary) (Spanish version)
Lawler, Edward E., IIIArticle HBS-R0806ALeadership and People Managementcase study-only, reprint R0806X, and commentary-only, R0806Z.Starting at €8.20
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How the Best Divest (Spanish version)
Mankins, Michael C.; Harding, David; Weddigen, Rolf-MagnusArticle HBS-R0810FStrategyconsistently able to sell at the right time and in the right way to create the most value for their shareholders.Starting at €8.20
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Losing (Ownership) Control
Smith, KenArticle HBS-F0906F-EStrategyGlobal industry restructuring is driving a dramatic increase in cross-border acquisitions, and some countries - notably the United States, the United Kingdom, and Canada - are selling a lot more than buying. To remain competitive, they should take action on three levels.Starting at €8.20
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Life's Work: Boris Johnson
Johnson, Boris; Beard, AlisonArticle HBS-R1412L-ELondon mayor Boris Johnson has been a magazine editor and a shadow cabinet minister for the UK's Conservative Party; he is also the author of several books. In this edited interview he discusses work-life balance, influence, and ambition.Starting at €8.20
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How to Convince Skeptical Investors
Huy, Q.; Zott, ChristophArticle ART-1604-EEntrepreneurship, Leadership and People Management, StrategyEntrepreneurs who succeed in obtaining investment funding are those who know that establishing credibility matters a great deal. The authors identify at least four types of action strategies that entrepreneurs use to create the right impression. By skillfully employing several symbolic yet practical actions, entrepreneurs with little previous track record can gain the confidence of resource providers. In the race for scarce resources, more manage...Starting at €8.20
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Teens Today, Young Adults in 2020
Nueno Iniesta, José LuisArticle ART-1894-EMarketingThe future and sustainability of many companies will depend to a great extent on teenagers¿ behavior and attitudes toward consumption. As such, getting to know this key group now will pay off in the long term when they become young adults. Based on the latest findings of an international study of teenagers across eight countries, the author anticipates some of the main consumption patterns that will affect the business world in 2020. In particula...Starting at €8.20