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Bonnier News In 2019: Driving Take-Off of Digital Publishing
Burgelman, Robert; Melvin, SheilaCase SGSB-SM327-EStrategyWhen Anders Eriksson was appointed CEO of Bonnier News in June 2016, he took the helm of a storied Swedish media business in the midst of a momentous transformation. Bonnier News included three of Sweden’s most important newspapers—Dagens Nyheter (DN), the national paper of record; Dagens Industri (DI), the top business daily; and Expressen, a tabloid that reached roughly half of the country’s population—and the southern Swedish daily HD–Sydsven...Starting at €8.20
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BoKlok's Housing for the Many People: On-the-Money Homes for Pinpointed Buyers
Burgelman, Robert; Fischer, Martin; Sutherland, MargotCase SGSB-SM298A-EStrategyJonas Spangenberg, CEO of BoKlok, an entrepreneurial industrialized construction venture focused on providing low-cost housing to a sharply defined, relatively low-price market segment, must identify and manage forces within three contexts as he develops and guides BoKlok’s growth strategy: the residential construction industry, and Skanksa and IKEA, BoKlok’s parent companies. Students are asked to consider Spangenberg’s strategic actions in rel...Starting at €8.20