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Barber Cardiosystems, Teaching Note
Gulati, Ranjay; Myers, Paul S.Teaching Note HBS-919506-ELeadership and People ManagementTeaching note for case 919505.Starting at €0.00
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Yushan Bicycles: Learning to Ride Abroad, Teaching Note
Bartlett, Christopher A.; Myers, Paul S.Teaching Note HBS-917540-ETeaching note for case 917539.Starting at €0.00
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Yushan Bicycles: Learning to Ride Abroad
Bartlett, Christopher A.; Myers, Paul S.Case HBS-917539-EStrategyYushan Bicycles, one of Taiwan's leading bicycle manufacturers, is pursuing an international expansion strategy by increasing demand for its range of traditional and electric bicycles and by shifting its product mix toward higher-margin models sold through specialty bicycle retail shops. However, the manager of its new Australian subsidiary has taken a different approach that focuses on selling lower-priced models through large sporting-goods ret...Starting at €8.20