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OWC Watch Company: Facing the Hard Truth of Success and Failure
J. Robert Mitchell; Ken MarkCase IVEY-9B15M036-EEntrepreneurship, StrategyIn December 2013, an entrepreneur based in Orange, a small town in Australia, is considering the difficulties besetting his five-year-old start-up, the Orange Watch Company. He faces seemingly insurmountable challenges: his business is located far away from major cities; Australia is not close to the demand or supply market for high-end watches and watch parts, which is largely in Asia and Europe; and he has limited financial resources. Yet he co...Starting at €8.20