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AVA.ph: Growing a Filipino E-Commerce Company
Kerr, William R.; Motte-Munoz, HenryCase HBS-813188-EEntrepreneurshipAVA is a three-year old e-commerce company in the Philippines. From its early start mimicking the Gilt Groupe concept of online flash sales, the company has grown into a broader e-commerce platform for local fashion commerce. Oliver Segovia needs to evaluate where AVA should go next and answer some complicated personal questions. The case considers issues related to e-commerce platforms, diaspora-based international exchanges, business location c...Starting at €8.20
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AVA.ph: Growing a Filipino E-Commerce Company, Teaching Note
Kerr, William R.; Rossano, PenelopeTeaching Note HBS-814122-EEntrepreneurshipTeaching note for case 813188.Starting at €0.00
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Fonterra
Bell, David E.; Shelman, MaryCase HBS-512003-ETo maximize their effectiveness, color cases should be printed in color. In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in emerging markets in Asia.Starting at €8.20
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Zespri Grows
Bell, David E.; Kindred, NatalieCase HBS-519047-EMarketingControlling about a third of global kiwifruit exports by volume and nearly half by value in 2018, Zespri was a grower-owned "corporatized cooperative" with the exclusive right to export New Zealand-grown kiwifruit (except to Australia). Zespri did not grow fruit, but rather managed an integrated marketing system across the value chain. This coordinated structure enabled Zespri to control quality, build a brand, and command premium prices in expor...Starting at €8.20
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Fonterra, Teaching Note
Bell, David E.; Shelman, MaryTeaching Note HBS-513076-ETeaching Note for 512003Starting at €0.00
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Zespri Grows, Teaching Note
Bell, David E.; Masko, JohnTeaching Note HBS-519069-EMarketingTeaching note for case 519047.Starting at €0.00
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Zespri, Teaching Note
Alvarez, Jose B.; Shelman, MaryTeaching Note HBS-511103-EStrategyTeaching Note for 511001.Starting at €0.00
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Austal, Ltd. B
Shih, Willy; Pierson, Margaret; Lau, DawnCase HBS-613026-EStrategySupplement for case 613025Starting at €8.20
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Wattpad, Teaching Plan
Deighton, John; Kornfeld, LeoraTeaching Note HBS-920301-EMarketingTeaching plan for case 919413.Starting at €0.00
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