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Fonterra
Bell, David E.; Shelman, MaryCase HBS-512003-ETo maximize their effectiveness, color cases should be printed in color. In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in emerging markets in Asia.Starting at €8.20
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Zespri Grows
Bell, David E.; Kindred, NatalieCase HBS-519047-EMarketingControlling about a third of global kiwifruit exports by volume and nearly half by value in 2018, Zespri was a grower-owned "corporatized cooperative" with the exclusive right to export New Zealand-grown kiwifruit (except to Australia). Zespri did not grow fruit, but rather managed an integrated marketing system across the value chain. This coordinated structure enabled Zespri to control quality, build a brand, and command premium prices in expor...Starting at €8.20
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Zespri
Alvarez, Jose B.; Shelman, MaryCase HBS-511001-EStrategyTo maximize their effectiveness, color cases should be printed in color. Grower-owned Zespri is the sole exporter of New Zealand-grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led to new types of kiwifruit that taste better and are protected with patents. Consumer response has been positive and Zespri has begun to grow kiwifruit outside...Starting at €8.20
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Otago Museum
Ralph W. Adler; Jing SongCase IVEY-9B10B007-EAccounting and Control, Leadership and People Management, Marketing, StrategyIn existence since 1868, the non-profit Otago Museum in New Zealand had undergone several changes and expansions during its history and was regarded as curator of a broad-based collection of Maori and South Pacific artifacts. In January 2010, the Otago Museum's chief financial officer (CFO) was instructed by the museum's chief executive officer (CEO) to create a balanced scorecard (BSC) for the museum. The current CEO had brought a sense of custo...Starting at €8.20
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Rebranding Gallagher
Deshpande, Rohit; Wong, Keith Chi-hoCase HBS-511098-EMarketingSteve Tucker, the Deputy CEO of Gallagher Group Limited (GGL), the world's largest electric fence company, was about to present a new branding strategy to the company's senior managers and Bill Gallagher, Jr., CEO. After spending more than 18 months with brand consultants, Tucker devised an umbrella brand strategy that would instill a uniform brand across all three business units: Animal Management Systems, Security Management Systems, and Fuel P...Starting at €8.20
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Rodan + Fields Dermatologists
Narayandas, Das; Roberts, Michael; Kind, LizCase HBS-513067-EMarketingThe case focuses on issues involved in managing the direct multilevel marketing sales consultants who sell R+F skin care products. The company is trying to better manage the inconsistent and highly variable recruitment behavior of the sales force i.e., the degree to which existing consultants recruit new consultants. The company utilizes a range of periodic incentives for recruitment, but hopes to build a system of salesforce compensation and man...Starting at €8.20
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Chorus and Telecom: Building the Boards
Groysberg, Boris; Abbott, Sarah L.Case HBS-413030-ELeadership and People ManagementIn 2011, Sarah Naud and Matt Stanley sat down with the chairman of Telecom New Zealand, Wayne Boyd. Telecom, a publicly listed company and the largest telecom provider in New Zealand, was being divided into two publicly traded companies, Chorus, a telecom infrastructure company, and new Telecom, a telecom retail services provider. In connection with this split, Naud and Stanley were charged with overseeing the process of creating two new boar...Starting at €8.20
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The Christchurch Earthquake and Crusaders Rubgy (B)
Murray J. Bryant; Brad EvansCase IVEY-9B12C042-ELeadership and People Management, StrategyThis case is a supplement to The Christchurch Earthquake and Crusaders Rugby (A).Starting at €5.74
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The Christchurch Earthquake and Crusaders Rugby (A)
Murray J. Bryant; Brad EvansCase IVEY-9B12C041-ELeadership and People Management, StrategyOn February 2011, a large earthquake hit Christchurch, New Zealand, causing loss of life. The Crusaders, a major sports franchise headquartered in Christchurch, must plan for the season, given that its facility has been extensively damaged and the season has already commenced. The franchisee board, managers, coaches and players have to deal with this catastrophe and build morale in the community by deciding what to do. The case examines the proce...Starting at €8.20
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Transpower New Zealand: Evaluating Board Performance
Groysberg, Boris; Healy, Paul M.; Abbott, Sarah L.Case HBS-416024-ELeadership and People ManagementMark Verbiest, Chairman of Transpower New Zealand, initiated a performance review of Transpower's board of directors. The review, which took four months to complete, provided board members with individualized feedback on their performance, as well as information on how the overall board functioned as a team. As Verbiest considered the feedback from this process he questioned, was Transpower's board operating at optimal performance levels? Was Tra...Starting at €8.20