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CNS Worldwide (Spanish version)
Dolan, Robert J.; Easwar, KarthikCase HBS-919S02MarketingCNS Worldwide has long been the market share leader in the IaaS cloud server market, yet it has remained unprofitable for years. Industry capacity utilization is low, and prices have declined over 70% over the last decade. CNS is considering withdrawing from the market if it cannot find a way to increase prices. As a large public bid is about to be held, CNS must decide whether to bid and, if so, at what price. This case is intended for use an i...Starting at €8.20
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CNS Worldwide, Teaching Note
Dolan, Robert J.; Easwar, KarthikTeaching Note HBS-917532-EMarketingTeaching note for case 917531.Starting at €0.00
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Marshall Bradley at Hoffman & Lucas (A)
Fontrodona, Joan; Caputo N.; Harder J.; Torres, Maximilian B.Case BE-220-EBusiness Ethics and Corporate Social ResponsibilityMarshall Bradley is a popular executive of a major American public relations company. However, the situation becomes complex when he is accused of sexual harassment by his assistant, Alice Reed, which stems from an abuse of power on Marshall's part. This case replaces the TD-147-E with the same title by Nina Caputo, Maximilian Torres, and Joseph Harden.Starting at €8.20
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Marshall Bradley en Hoffman & Lucas (A)
Fontrodona, Joan; Caputo N.; Harder J.; Torres, Maximilian B.Case BE-220Business Ethics and Corporate Social ResponsibilityMarshall Bradley es un popular ejecutivo de una importante empresa estadounidense de relaciones públicas. Sin embargo, la situación se complica cuando es acusado por su ayudante, Alice Reed, de acoso sexual, lo que tiene su origen en un abuso de poder por parte de Marshall. Sustituye al caso TD-147 del mismo nombre de Nina Caputo, Maximilian Torres y Joseph Harden.Starting at €8.20
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E-Cigarettes: Marketing Versus Public Health
Quelch, John A.; Rodriguez, MargaretCase HBS-514059-EMarketingTo maximize their effectiveness, color cases should be printed in color. Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance that teens would easily develop nicotine addictions from smoking the fruit-flavored products. Manufacturers a...Starting at €8.20
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Robert E. Rubin (A)
Kaplan, Robert Steven; Nohria, Nitin; Davison, NicoleCase HBS-407064-ELeadership and People ManagementBob Rubin was a businessman given the task of setting up and running the National Economic Council for the Clinton Administration. Unfamiliar with management in a political climate, Rubin worked hard to design, staff, and position the Council to make better economic and policy decisions. Traces the career of Robert E. Rubin from his practice in law to his work at Goldman Sachs and studies how his work experiences prepared him to establish the Nat...Starting at €8.20
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Building an e-Commerce Brand at Wayfair
Teixeira, Thales S.; Watkins, Elizabeth AnneCase HBS-516028-EMarketingWayfair, Inc. was made up of five home goods, furniture, and d cor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass middle home goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche sites focused on more specialized curated design esthetics. Determining the 2014 advertising budget for Wayfair.com is the big question in the case. Two ad budget decisions need ...Starting at €8.20
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Warren Buffett e a Berkshire Hathaway
Lynce de Faria, L.; Caldart, Adrián A.Case AESE-DG-A-1081-PPEntrepreneurship, Innovation and ChangeA Estrutura Corporativa da Berkshire Hathaway para gerir oitenta negócios muito díspares e sem qualquer sinergia entre eles, constitui um caso único na história da organização de empresas e de Grupos empresariais em particular. A dimensão deste grupo mede-se pelo volume de negócios da ordem de 136.000 milhões de dólares, com a participação de 260.000 colaboradores, e apenas 21 dos quais na Corporação. O grande desafio que se coloca é se a Berkshi...Starting at €8.20
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PG&E and the First Climate Change Bankruptcy
Gilson, Stuart C.; Abbott, Sarah L.Case HBS-221057-EFinanceIn early 2020, the California-based utility PG&E filed a second amended plan of reorganization. PG&E had filed for Chapter 11 bankruptcy in the face of more than $30 billion of legal claims brought against it for its alleged role in causing California wildfires. The plan had the support of key creditors and shareholders and a court-appointed committee representing the wildfire victims. However, it faced strong opposition from California's governo...Starting at €8.20
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Anthony Soohoo at Dot & Bo: Bringing Storytelling to Furniture E-Commerce
Eisenmann, Thomas R.; Ciechanover, Allison M.; Gonzalez, GeorgeCase HBS-820036-EEntrepreneurshipAn examination of the first few years of San Franciso-based, fast-growing furniture and home accessory e-commerce startup, Dot & Bo.Starting at €8.20