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Candi&Co South Africa: An Entrepreneurial Woman’s Leadership in Revolutionizing the Ethnic Hair Industry
Caren Scheepers; Philandra GovenderCase IVEY-9B20C027-EEntrepreneurship, Leadership and People Management, StrategyIn late 2018, a female entrepreneur, the founder and chief executive officer of Candi&Co, South Africa’s first ethnic hair salon franchise faced a dilemma. After launching in 2014, Candi&Co had quickly expanded to five locations. The founder’s priority waStarting at €8.20