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Netflix: International Expansion
Won-Yong Oh; Duane MyerCase IVEY-9B16M070-EStrategyNetflix adopted an aggressive growth strategy to establish itself as a global force in the video streaming industry. To solidify its position as an industry leader, Netflix invested heavily in the production of in-house content. In January 2016, to deal with slow growth in the domestic market, the company announced an aggressive expansion of its services into a total of 190 countries, thereby giving Netflix coverage over nearly the entire world. ...Starting at €8.20