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Sworkit: Taking the Free out of Freemium
Michael A. StankoCase IVEY-9B19A042-EEntrepreneurship, MarketingMaryland-based Nexercise App Inc.’s fitness application (app) Sworkit provided app-based workout routines that required no equipment. In October 2017, the app was available in a free version with advertising, or via subscriptions that included additional features and no advertising—a classic example of freemium pricing. While 1.5 million people made use of Sworkit each month, the large majority of these were free users, and only a small portion c...Starting at €8.20