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Norlha: Scaling Up Sustainable Luxury on the Tibetan Plateau
Haitao Yu; Diane-Laure ArjaliesCase IVEY-9B19M027-EEntrepreneurship, StrategyNorlha Textiles was a yak wool enterprise located on the Tibetan Plateau in China. Founded in 2007, the company designed and produced yak wool textiles made by Tibetan nomads and sold globally to customers that included such luxury brands as Hermès, Louis Vuitton, and Yves Saint Laurent. In 2015, the company employed 120 local people, enabling them to adapt to the modern world while preserving their local traditions. Also in 2015, the local gover...Starting at €8.20