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MarketForce: Building an Operating System for Merchants in Africa
Ciesinski, Stephen; Montgomery, LucyCase SGSB-E809-EEntrepreneurshipTesh Mbaabu started MarketForce to help bring technology to the thousands of Kenyan merchants who ran corner shops that were often a centerpiece of their communities. MarketForce began as an inventory ordering platform for merchants, but has quickly evolved into a comprehensive operating system that merchants can use to unlock new revenue streams and grow their businesses. The team has expanded from Kenya into four new African countries and hope...Starting at €8.20