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Strategies That Go the Distance in Africa
Ariño Martín, AfricaArticle ART-2671-EStrategyWhat do you need to know to expand your operations across the African continent? Quantitative data and statistical analyses are meaningless unless they go hand-in-hand with a deeper understanding and appreciation of the non-traditional factors that make growing a business there possible. This article shares the collective wisdom of African business leaders on the do's and don'ts of internationalizing in Africa, based on first-person interviews th...Starting at €8.20
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What Kind of Leader Will Thrive in Africa?
Ovadje, FrancaArticle ART-2672-ELeadership and People ManagementThis article discusses the context-specific factors that leaders must take into account when managing people and doing business in Africa, mainly sub-Saharan Africa and in particular, Nigeria. The author draws on several studies she has done as director of the Center for Research in Leadership and Ethics at Lagos Business School. First, she describes the general sociocultural context of sub-Saharan Africa. Then, she highlights the appropriate lea...Starting at €8.20