This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Magellan Boatworks, Teaching Note
Quelch, John A.; Kindley, James T.Teaching Note HBS-917548-EMarketingTeaching note for case 917547.Starting at €0.00
-
Brannigan Foods: Strategic Marketing Planning, Teaching Note
Quelch, John A.; Kindley, James T.Teaching Note HBS-913546-EMarketingTeaching Note for Product #913545.Starting at €0.00
-
Hunley, Inc.: Casting for Growth, Teaching Note
Quelch, John A.; Kindley, James T.Teaching Note HBS-919502-EMarketingTeaching note for case 919501.Starting at €0.00
-
Katherine Schuler at Boxes & Bins, Inc., Teaching Note
Hill, Linda A.; Kindley, James T.Teaching Note HBS-916502-ELeadership and People ManagementTeaching note for case 916501.Starting at €0.00
-
Clique Pens: The Writing Implements Division of U.S. Home, Teaching Note
Cespedes, Frank V.; Kindley, James T.Teaching Note HBS-914526-EMarketingTeaching Note for 914525.Starting at €0.00
-
Olympic Rent-A-Car U.S.: Customer Loyalty Battles, Teaching Note
Deighton, John; Kindley, James T.Teaching Note HBS-913569-EMarketingTeaching Note for Product #913568.Starting at €0.00
-
Brannigan Foods: Strategic Marketing Planning
Quelch, John A.; Kindley, James T.Case HBS-913545-EMarketingThe soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer segment. Hoping to reverse these trends, he asks four key managers to review a consultant's analysis of the soup industry and recommend a turnaround strategy. Each manager presents a diffe...Starting at €8.20
-
Magellan Boatworks
Quelch, John A.; Kindley, James T.Case HBS-917547-EMarketingMagellan Boatworks is a midsize manufacturer of customized, power "cruising yachts." In the face of economic and political uncertainty in late 2016, Magellan's VP of sales and marketing, Walt Robinson, wonders whether he should request a budget increase for 2017. Important questions abound. Can Robinson's team increase sales even with a lower budget? Should the company reallocate its advertising and promotion budget? Should Robinson consider chan...Starting at €8.20
-
Olympic Rent-A-Car U.S.: Customer Loyalty Battles
Deighton, John; Kindley, James T.Case HBS-913568-EMarketingThe marketing and operations managers for Olympic Rent-A-Car meet to decide how to respond to changes in the loyalty rewards program at the market-leading competitor. The competitor's program gives awards based on dollars spent instead of days rented and eliminates blackout dates. Olympic expects the program to capture more of the valuable business traveler segment, which rents cars more frequently and generally pays higher premiums than the leis...Starting at €8.20