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Celebrity Cruises, Inc.: A Taste of Luxury (Spanish Version)
Frei, Frances X.; Hajim, Corey; Hemphell, ChristianCase HBS-605S04Service and Operations ManagementSe imparte en el segundo módulo de un curso sobre Gestión de Servicio de Operaciones, que aborda el diseño de modelos de servicios sostenibles (606-031). Describe las complejas operaciones de la industria de los cruceros. Posicionada entre las líneas de cruceros de lujo y las líneas del mercado de masas, las luchas de famosos para encontrar maneras de crear lealtad de los clientes y aumentar la rentabilidad.Starting at €8.20
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Larry Miller
Gino, Francesca; Frei, Frances X.; Gibson, Hise; Dadlani, AliciaCase HBS-922041-ELeadership and People ManagementUnder the leadership of Larry Miller, chairman and former president of Nike's Air Jordan brand, annual revenues for the Jordan brand soared from $150 million to over $4 billion. But for over 40 years, Miller guarded a secret. When he was younger, he spent nearly a decade in and out of prison for homicide and armed robberies. While incarcerated, he focused on his education, and graduated with honors from college. After a potential employer rescind...Starting at €8.20
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Innovation at Progressive (A) & (B), Teaching Note
Frei, Frances X.Teaching Note HBS-608044-EService and Operations ManagementTeaching Note to (602-175) and (601-138). An abstract is not available for this product.Starting at €0.00
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Store24 (A) and (B), Teaching Note
Frei, Frances X.; Campbell, DennisTeaching Note HBS-606107-EService and Operations ManagementTeaching Note to (602-096) and (602-097). An abstract is not available for this product.Starting at €0.00
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Membership Rewards from American Express
Santana, Shelle; Frei, Frances X.; Pickle, Lauren G.Case HBS-518079-EMarketingCredit and charge card issuer American Express (Amex) had developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem "points" based on how much they spent, while customers with Amex's Gold and Platinum Cards received additional perks. By 2016, however, the U.S. credit card market had become increasingly competitiv...Starting at €8.20