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Killer Coke: The Campaign Against Coca-Cola
Henry W. Lane; David T.A. WesleyCase IVEY-9B07C003-ELeadership and People Management, StrategyThe CEO of Coca-Cola is faced with increasing criticism over the company's handling of alleged human rights abuses in Colombia. A grass roots protest movement known as The Campaign to Stop Killer Coke has built international support for a boycott of Coca-Cola products on college campuses. The campaign centers specifically on the intimidation and murder of union leaders at a specific Coca-Cola bottling plant in Colombia. Coca-Cola asserted that it...Starting at €8.20