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C&F Consulting, Inc.
Alison Konrad; Ken MarkCase IVEY-9B14C024-ELeadership and People ManagementIn July 2009, C&F Consulting, Inc., based in Toronto, sends a team of five brand strategists to work with a client in China on marketing and advertising for a car brand specific to the North American market. The team, consisting of four men and one woman, often meet for dinner after their day’s work, which consists of conducting a crash course in North American-style marketing for the Chinese client’s cohort of new recruits. The woman feels that ...Starting at €8.20
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¿Un regalo del cielo El giro estratégico de J. C. Penney
Maoret, Massimo; Martin Romano, Cristina; Ferraro, FabrizioCase SM-1665Innovation and Change, Leadership and People Management, StrategyEl caso analiza la formulación e implementación del giro estratégico de J. C. Penney, un importante minorista estadounidense, por parte de Ron Johnson, ejecutivo destacado que anteriormente había liderado la creación y expansión de Apple Store. El giro es audaz y de gran alcance, lo que plantea interrogantes sobre si funcionará o no.Starting at €8.20
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Arck Systems (C)
Larkin, Ian I.Case HBS-911058-ELeadership and People ManagementThe Arck Systems series of cases describes the dilemmas faced by a senior sales manager in determining a sales compensation plan at an enterprise software company. The existing compensation plan is aggressive and highly rewards "star" performers. The cases track a series of changes the manager makes to the sales compensation plan in response to negative and unintended consequences of the existing system. The cases illustrate the tradeoffs inheren...Starting at €5.74
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CivicAction (C): The Awards
Jean-Louis Schaan; Gerard SeijtsCase IVEY-9B16C020-ELeadership and People ManagementSupplement to CivicAction (A): Launching a Multi-stakeholder Initiative, 9B16C018.Starting at €5.74
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New York Bakery (C)
David Loree; Ken MarkCase IVEY-9B10C023C-EEntrepreneurship, Leadership and People ManagementA technical consultant is travelling to New York Bakery, and eastern U.S. confectionery company that is under bankruptcy protection. The consultant's task is to assess New York Bakery's readiness for the installation of a new payroll system, which will help it move through the bankruptcy process. By his first week on the job, the consultant realizes that his task is greater than he imagined. In trying to help the organization prepare for the chan...Starting at €5.74
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Carl Jones (C) (Spanish version)
Elizabeth M.A. Grasby; Lisa LuinenburgCase IVEY-9A94JS29Leadership and People ManagementUn supervisor de mantenimiento recientemente elegido para el turno diurno en un laboratorio farmacéutico debe tomar una decisión en cuanto a si debe disciplinar a un empleado por comportamiento inapropiado en el trabajo. La situación se vuelve más complicada ya que el empleado, quien era el delegado gremial local, era conocido por elevar quejas sobre la planta y él mismo estaba en línea para tomar la posición de supervisor de mantenimiento. Una t...Starting at €5.74
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"Miracle on the Hudson" (C): Epilogue
Weeks, Jennifer; Howitt, Arnold; Leonard, DutchCase HBS-HKS715-ELeadership and People ManagementSupplement for case HKS713Starting at €5.74
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Philipp Justus at eBay Germany (C)
Hill, Linda A.; Stecker, Emily A.Case HBS-409029-ELeadership and People ManagementThis case traces the development of eBay Germany, eBay Inc., and the career of eBay Germany's first country manager, Philipp Justus. The case covers from 2000 through the fall of 2007. This case details how eBay Germany, once a small start-up, became one of eBay's most successful locations. The case reveals how Justus added seasoned leaders and structure to the group, while allowing for improvisation. The case also traces Justus's career, as he m...Starting at €5.74
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People Express (C). Una historia de éxito
Corrales A.; Ariño, Miguel AngelCase AD-311Leadership and People ManagementTres semanas después del anuncio de venta de parte o la totalidad de People Express, el presidente de la compañía hizo público que se habían decantado por una oferta realizada por United Airlines. Posteriormente, United retira la oferta y se decidió vender la totalidad de la compañía a Texas Air. El nombre People Express se mantuvo durante varios años, hasta su desaparición definitiva en 1993.Starting at €5.74
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Revera Inc. Getting Alignment Workshop (C)
Gerard Seijts; Thomas WatsonCase IVEY-9B20C013-ELeadership and People ManagementSupplement for product 9B20C011.Starting at €5.74