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Chick-Fil-A: Fighting Chicken Sandwich and Culture Wars
Bertrand GuillotinCase IVEY-W34882-EStrategyFollowing its disastrous market entry into the United Kingdom in 2019, due to immediate backlash from the LGBTQ+ community, Chick-fil-A, the US$16 billion conservative Christian fast-food company, named a new chief executive officer in 2021, Andrew Truett Cathy. By inheriting the privately-held, family-owned empire, Cathy faced a monumental task, made more difficult when he appointed a vice president of diversity, equity, and inclusion, which spa...Starting at €8.20
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Chick-fil-A: International Expansion Challenges
Bertrand GuillotinCase IVEY-9B20M046-EEntrepreneurship, StrategyThis case describes the immense success of Chick-fil-A in the United States and its first major international expansion efforts in Toronto, Canada, and Reading, England amid increased competition in the United States. Although Chick-fil-A had become the third-largest fast-food chain in the United States in 2018, a public relations controversy that had simmered since 2012 over the company’s conservative Christian values still dogged the company’s ...Starting at €8.20
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General Electric and Suez: Deal or No Deal
Bertrand GuillotinCase IVEY-9B19M035-EEntrepreneurship, StrategyOn Wednesday, March 1, 2017, Jean-Louis Chaussade, the chief executive officer (CEO) of Suez SA (Suez), a French utility company that primarily operated in water and waste management, had to decide whether or not to acquire General Electric Water & Process Technologies. During the negotiations between Chaussade and the CEO of General Electric Company (GE), there had been many drastic changes, including the January 2017 inauguration of a US presid...Starting at €8.20