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Eco7: Launching a New Motor Oil, Teaching Note
Quelch, John A.; Yong, SunruTeaching Note HBS-916508-EMarketingTeaching note for case 916507.Starting at €0.00
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Altius Golf and the Fighter Brand, Teaching Note
Dolan, Robert J.; Yong, SunruTeaching Note HBS-913579-EMarketingTeaching Note for Product #913578Starting at €0.00
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Bergerac Systems: The Challenge of Backward Integration, Teaching Note
Garvin, David A.; Yong, SunruTeaching Note HBS-4382-EService and Operations ManagementTeaching Note for Product # 4381Starting at €0.00
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Ceres Gardening Company: Funding Growth in Organic Products, Teaching Note
McArthur, John H.; Yong, SunruTeaching Note HBS-4018-EFinanceTeaching Note to 4017.Starting at €0.00
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Winfield Refuse Management, Inc.: Raising Debt vs. Equity, Teaching Note
Kester, W. Carl; Yong, SunruTeaching Note HBS-913531-EFinanceTeaching Note for Product #913530Starting at €0.00
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TruEarth Healthy Foods: Market Research for a New Product Introduction, Teaching Note
Rangan, V. Kasturi; Yong, SunruTeaching Note HBS-4066-EMarketingTeaching Note for 4065.Starting at €0.00
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Soren Chemical: Why is the New Swimming Pool Product Sinking, Teaching Note
Rangan, V. Kasturi; Yong, SunruTeaching Note HBS-4190-EMarketingTeaching Note for 4190Starting at €0.00
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TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial
Beer, Michael; Yong, SunruCase HBS-2184-ELeadership and People ManagementWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. TerraCog, a successful privately held high-tech firm that develops GPS (global positioning system) and similar proStarting at €8.20
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Winfield Refuse Management, Inc.: Raising Debt vs. Equity
Kester, W. Carl; Yong, SunruCase HBS-913530-EFinanceA small, publicly traded company specializing in non-hazardous waste management considers a major acquisition in the Midwestern U.S. The acquisition can provide entry into the region, help the firm compete in a competitive industry, and improve its cost position. The company has a long-standing policy to avoid long term debt and until now has made a series of small acquisitions using only internal financing. The chief financial officer wants the ...Starting at €8.20
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Altius Golf and the Fighter Brand
Dolan, Robert J.; Yong, SunruCase HBS-913578-EMarketingAltius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that allow their customers to emulate professional golfers. The company has been losing market share to lower-priced competitors and the CEO wants to introduce a new program called Elevat...Starting at €8.20