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La organización del negocio de productos para el consumidor de HP: la distribución de impresoras por Internet
Lal, Rajiv; Prescott, Edith D.; Kalyanam, KirthiCase HBS-502S32MarketingEn la primavera de 1998, Pradeep Jotwani, vicepresidente y director general de la Organización de Empresas de Productos de Consumo de Hewlett-Packard Co. (HP), estaba contemplando el éxito cada vez mayor del comercio electrónico y sus implicaciones para su división. El grupo de productos de consumo había comenzado a vender impresoras restauradas a través de un centro de venta de Internet en diciembre de 1997, pero ahora se Jotwani considerando un...Starting at €8.20
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Gentera: Beyond Microcredit
Lal, Rajiv; Mazzanti, LisaCase HBS-515017-EMarketingGentera, whose largest subsidiary is Compartamos Banco, has been a fantastically successful endeavor since it started in the 1990s. But in 2014, Gentera faces challenges in expanding beyond group-lending and micro-credit into microfinance and beyond in order to fulfill its mission of financial inclusion.Starting at €8.20
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Transforming AMFAM , Teaching Note
Khurana, Rakesh; Lal, RajivTeaching Note HBS-513079-EMarketingTeaching Note for 508081Starting at €0.00
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iRobot: Moving Beyond the Roomba
Lal, Rajiv; Johnson, ScottCase HBS-518055-EThe makers of the Roomba, a robotic vacuum cleaner, connected the latest version of their product to the Internet. This new feature opened up a wealth of new opportunities and challenges for the company.Starting at €8.20
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Transforming AMFAM
Khurana, Rakesh; Lal, Rajiv; Ross, CatherineCase HBS-508081-EMarketingTo maximize their effectiveness, color cases should be printed in color. On a winter day in December 2007 at the American Family Mutual Insurance Company (AMFAM) headquarters in Madison, Wisconsin, Dave Anderson and Jack Salzwedel remained in the conference room after the senior management meeting had concluded. Anderson, CEO of AMFAM since January 2007 and Salzwedel, named President in August 2006, reflected together on how far the company had c...Starting at €8.20
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All Traffic Solutions
Lal, Rajiv; Johnson, Scott F.Case HBS-517011-EMarketingAll Traffic Solutions traditionally sold traffic signs that collected vehicle data to cities. In recent years, the firm connected their signs to the internet and began selling software that enabled cities to operate their signs remotely and collect data in a more efficient manner. Revenues from software represented a growing part of the organization's overall business. An important part of All Traffic Solutions' strategy involved a new software p...Starting at €8.20
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Facelift at Olay (A) & (B), Teaching Note
Lal, Rajiv; Gupta, Sunil; Hull, OliviaTeaching Note HBS-521040-EService and Operations ManagementTeaching note to to 521011, 521002, and 521701.Starting at €0.00
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Facelift at Olay (A)
Gupta, Sunil; Lal, Rajiv; Hull, OliviaCase HBS-521011-EService and Operations ManagementBy October 2017, Procter & Gamble's skincare brand Olay has been struggling with declining sales for several years. The team has tried many remedies, but none has returned the brand to growth. As pressure grows from Olay's competitors, including hundreds of new direct-to-consumer brands catering to millennial women, North American Skin Care General Manager Chris Heiert must identify a winning marketing strategy that will appeal to women of all ag...Starting at €8.20
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Best Buy Co., Inc.: Customer-Centricity, Teaching Note
Lal, RajivTeaching Note HBS-509074-EMarketingTeaching Note for [506055].Starting at €0.00
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Pearle Vision: Clearly Different
Lal, Rajiv; Kindred, NatalieCase HBS-514015-EMarketingOhio-based optical retailer Pearle Vision, part of the vertically integrated Italian eyewear group Luxottica, sold glasses and offered in-store eye exams. Once the largest U.S. optical retailer, Pearle Vision, with 266 corporate stores and 356 franchised stores in 2012, was struggling to compete with and differentiate itself from industry leader LensCrafters, also owned by Luxottica. Increasing competition from low-price competitors, such as Wal-...Starting at €8.20