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Guru.com: Poder Para el Professional Independiente (Spanish version)
Mary M. CrossanCase IVEY-9B01MS01Entrepreneurship, StrategyGuru.com intentaba transformar el mercado laboral global, a través de la creación en Internet del sitio laboral más grande del mundo para profesionales independientes (cuentapropistas, consultores, etc.). Su meta era crear un lugar en la red suministrando la información esencial para que profesionales independientes manejen sus propios negocios. Un mes dentro del lanzamiento de la exhibición preliminar del sitio, y en medio de la preparación para...Starting at €8.20
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Apple B
Mary M. Crossan; William T. WatsonCase IVEY-9B12M028-EEntrepreneurship, Leadership and People Management, StrategyThis case is a supplement to Apple A.Starting at €8.20
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Apple A
Mary M. Crossan; William T. WatsonCase IVEY-9B12M027-EEntrepreneurship, Leadership and People Management, StrategyThe Apple A and B cases provide two different perspectives on the evolution of the computer and electronics firm Apple and are designed to evoke debate about models of strategy, organization, and leadership. The A case presents the story of Apple from a hindsight rational analytic perspective in which students are able to apply a variety of models about strategy, organization, leadership, and innovation. The B case presents a more nuanced, critic...Starting at €8.20
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Walmart in 2019
Mary M. Crossan; Ken MarkCase IVEY-9B20M092-EStrategyIn 2019, Walmart Inc. (Walmart) was the largest retailer in the world, with over $500 billion in revenues and thousands of stores in the United States and international markets. It was in the midst of a transformation to compete in the online shopping andStarting at €8.20
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Apple and the Music Industry
Mary M. Crossan; Ken MarkCase IVEY-9B20M091-EStrategyIn 2001, Apple, Inc. (Apple), known mainly as the maker of a niche personal computer and related operating system and software, became a disruptor in the music industry with the launch of the iPod music player; it followed up two years later with the launStarting at €8.20
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ING DIRECT USA: Facing the Future
Gerard Seijts; P. Fraser Johnson; Mary M. Crossan; V. Joseph Compeau; Ken MarkCase IVEY-9B10M090-EInformation Technologies, StrategyAs of 2010, ING DIRECT USA has had a successful first decade, having grown into one of the largest U.S. banks with $90 billion in assets. It has developed an innovative culture and a unique approach to banking, and has a strong brand name. As a result of a regulatory requirement in the Netherlands, ING Group is required to divest ING DIRECT USA by 2013. The chairman, president, and chief executive officer is reviewing his organization and thinkin...Starting at €8.20